From the best-selling author of These Truths, an “exhilarating” (New York Times Book Review) account of the Cold War origins of our data-mad era.
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk—or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this “hilarious, scathing, and sobering” (David Runciman) account of the origins of predictive analytics and behavioral data science.
In 1988, Jeff and Greg Danz had a dream. They would open a store that they would want to shop. So they bought an empty turn of the century building in the heart of downtown Sioux Falls, South Dakota. The brothers spent a year restoring the building and developing the concept for what would become Zandbroz Variety. When the doors opened in May of 1989, Zandbroz was a bookstore with an eclectic mix of other inventory, an old fashioned soda fountain and coffee bar. The store was a hit and a couple of years later a second location was opened in Fargo, ND. Zandbroz Variety started in a world before Barnes and Noble, Starbucks and internet shopping were part of the landscape. That of course all changed and so too Zandbroz has evolved and changed –THIRTY years later and we are still here!
420 Broadway, Fargo, ND 58102
10 a.m - 6.pm