Zandbroz Variety
420 Broadway, Fargo, ND 58102
Store Hours
Monday-Saturday
10 a.m - 6.pm
Today humanity is reaching new heights of scientific understanding–and also appears to be losing its mind. How can a species that developed vaccines for Covid-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing?
Pinker rejects the cynical cliché that humans are simply irrational–cavemen out of time saddled with biases, fallacies, and illusions. After all, we discovered the laws of nature, lengthened and enriched our lives, and set out the benchmarks for rationality itself. We actually think in ways that are sensible in the low-tech contexts in which we spend most of our lives, but fail to take advantage of the powerful tools of reasoning we’ve discovered over the millennia: logic, critical thinking, probability, correlation and causation, and optimal ways to update beliefs and commit to choices individually and with others. These tools are not a standard part of our education, and have never been presented clearly and entertainingly in a single book–until now.
Rationality also explores its opposite: how the rational pursuit of self-interest, sectarian solidarity, and uplifting mythology can add up to crippling irrationality in a society. Collective rationality depends on norms that are explicitly designed to promote objectivity and truth.
Rationality matters. It leads to better choices in our lives and in the public sphere, and is the ultimate driver of social justice and moral progress. Brimming with Pinker’s customary insight and humor, Rationality will enlighten, inspire, and empower.
Zandbroz Variety
Since 1989
About Us
ZANDBROZ VARIETY
Since 1989
In 1988, Jeff and Greg Danz had a dream. They would open a store that they would want to shop. So they bought an empty turn of the century building in the heart of downtown Sioux Falls, South Dakota. The brothers spent a year restoring the building and developing the concept for what would become Zandbroz Variety. When the doors opened in May of 1989, Zandbroz was a bookstore with an eclectic mix of other inventory, an old fashioned soda fountain and coffee bar. The store was a hit and a couple of years later a second location was opened in Fargo, ND. Zandbroz Variety started in a world before Barnes and Noble, Starbucks and internet shopping were part of the landscape. That of course all changed and so too Zandbroz has evolved and changed –THIRTY years later and we are still here!
Store Hours
Monday-Saturday
10 a.m - 6.pm